Kellytoy expanded its availability to most major retailers, but Five Below became one of its most popular locations. Squishmallows’ manufacturing company Kellytoy expects to hit a total of 1,000 unique plushies by the end of 2021, but the starting lineup was minimal.Īccording to an Insider interview, Kellytoy Co-President Jonathan Kelly said Squishmallows launched in Walgreens in 2017 with eight characters in three sizes. Since every Squishmallow has a unique story or quirk, it drives collectors to search for their favorites. If you need a second opinion or a new topic to debate, Aziza is the mallow for you.” Sarcasm, sleeping in and being silly are just a few of her favorite things. “Plus, they’re just too cute,” Ferguson said.Īnother quirk that sets these uniquely designed plushies apart from others is the personality descriptions on their name tags.Īziza the Stingray’s tag reads, “Aziza is a little alternative and loves to push buttons. “I just blinked, and next thing you know there’s five squishies on my bed.”įerguson said she thinks college students collect Squishmallows because they bring out a youthful energy many students haven’t experienced in a long time. “I don’t even know how I ended up with that many,” Ferguson said. Jocelyn Ferguson, a freshman majoring in biology and a member of Pi Beta Phi, first learned about Squishmallows when her sorority “big” included one in a gift basket. Squishmallows range from 3.5 inches to 26 inches with over 100 designs. As college students embrace the ups and downs of adulthood, many have found Squishmallows, a line of stuffed animals initially marketed for children as “the softest, cuddliest, most huggable plush toys out there,” to be a subtle solution to life’s hard edge.įor the past year, TikTok users have been captivated by Squishmallow’s unique designs and soft polyester material.
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